Industrialized Farming vs. Organic Farming an Example of the Topic Business Essays by

Industrialized Farming vs. Organic Farming by Expert Marvellous | 21 Dec 2016 The rising demand for production in the farming industry has led to many new developments in this field. Numerous different types of farming techniques and methods have been conceptualized, employed and perfected throughout the years. As such, many different types of farming have come into existence. Two of these are organic farming and industrialized farming. Need essay sample on "Industrialized Farming vs. Organic Farming" topic? We will write a custom essay sample specifically for you Proceed There are many arguments as to which of these two types of farming are most effective and most practical in this day and age. Many studies and researches have been conducted to identify the various advantages and disadvantages involved with both types of farming. Many have also taken sides in the debate of organic farming or industrialized farming. It is my stand that of the two, organic farming is the wiser choice of our generation; perhaps in fact, of all generations. This paper will aim to show the different winning points of organic farming over industrialized farming. Arguments will be based on substantial evidence that will point to the obvious choice between the two types of farming. Undergraduates Often Tell EssayLab support: I'm not in the mood to write my essay. But I want to spend time with my friends Essay writers advise: Try Our Service Why Organic Farming? Organic farming is a type of farming that remains true to its name, organic. Farmers practicing this particular technique do not make use of synthetic or chemical-based products for improvement in their product quality or yield. This means that they do not make use of substances such as plat growth regulators, pesticides, livestock feed additives, and fertilizers. Rather, the focus of organic farmers is on the benefits that they can acquire from nature-based processes such as crop rotation, compost, integrated pest management, crop residue, and mechanical cultivation for maintenance of soil productivity and controlling of agricultural pests. (Paull, 2006) Methods The application of organic farming involves the use of different methods that vary across farmers. Despite the variety in the different methods, however, the main goals and the ultimate ideal of organic farmers are the same. The first involves what has already been said, organic farming excludes the application or use of synthetic chemicals and synthetic agricultural products in the production process. Second, it takes into consideration soil protection from different factors including soil erosion, and nutrient depletion. This is done through the practice of cover cropping, crop rotation, mulching, and green manure. Third, organic farming promotes biopersity. This is visible in the fact that organic farmers plant a variety of different types of produce on their land rather than choosing only a single crop. Lastly, organic farmers promote the use of outdoor grazing for feeding livestock and poultry. (Paull, 2006) Although these are common goals and visions for organic farmers around the world, the different governments and authorities within each given country have their own standards for what can be classified as organic. These standards are different for different countries. These typically do not involve rigid guidelines involving all the goals stated above but rather focus only on the bare essentials of organic production. Health Risks Studies have shown that because of the minimal use of synthetic fertilizers, organic farming poses lower health risks to inpiduals whose diets are built upon the products of the said type of farming. Other research have shown that levels of organophosphorus pesticide exposure were significantly lower for children eating organic food products as opposed to those whose diets consisted of conventional food. Neurological health risks were assessed to be lower in children with intake of food coming from organic farms as opposed to those whose food was from other sources. (Curl, 2003) This only goes to show that the organic nature of these products allow for higher nutritional values. Studies have found few reasons to discredit the health values of organic farming. Also, the use of natural, minimally-processed, non-synthetic products for the production process ensures healthy relatively risk-free consumption for buyers and inpiduals patronizing organic farming. Environmental Effects The different environmental effects of organic farming are all positive in that they promote the development of the environment. Simply taking a look at the different goals of organic farming, one can confidently say that it is an environment-friendly process. It ensures the protection of the soil, and minimal runoff as only a minimal amount of pesticide is used. Also, not using pesticides avoids nutrient leaching which may cause algal blooms and dead zones in the surrounding of the farm. (Paull, 2006) Why not Industrialized Farming? Industrialized farming, unlike organic farming, espouses the use of synthetic biochemicals in the production process. Industrialized farming is applied through a specific set of methods which are basically scientific in foundation. Newly innovated technology is the instrument though which industrialized farming grows and sustains that growth. Farmers involved in the industrialization of the agriculture industry employ the use of methods that are economically practical. This means that the goal is largely mass production of products at cheaper cost. It is also largely political in nature. Health Risks Although industrialized farming is the source of most of the worlds food, studies have found that this type of farming has a number of different health risks. Through the years, industrialized agriculture has been one of the greatest causes of work-related fatalities. This is because of the different equipment these farmers use in order to increase product yield and product quality. It has also been seen that due to the constant use of pesticides and other chemical sprays for crop development, most inpiduals involved with this type of farming are prone to respiratory diseases. These include asthma, chronic bronchitis, farmers lung, organic dust toxic syndrome, and silo fillers disease. These are problems that are pervasive in the agricultural industry. (Kendall, 1998) Environmental Effects Researchers have found that industrialized farming techniques have serious detrimental effects to the environment. The use of synthetic fertilizers and the like can lead to the nutritional leaching of the soil thus causing algal blooms, eutrophication and dead zones in the surrounding rivers and areas. Other effects include the carrying of the highly dangerous chemical content of pesticides to surrounding areas of the farm. When the wind or water passing through an industrialized farm carry these pesticides to surrounding areas, other organisms, which were not the target of the spary, are affected and perhaps even killed by the chemicals. Fertilizers and heavy metals are also subject to this run-off. (Pimentel, 1995) Also, it has been found that the methods of industrialized farming have a greater tendency to kill the soil. The mass production and the use of synthetic material to enhance growth and quicken yield have prevented the soil from replenishing and healing itself. Over-irrigation during the production process has caused the damage of approximately 10% to 20% of the earths arable land. An estimated one-third of the available farmland in the world has been deemed useless and abandoned due to the ruin caused to the said land by erosion. It is thus the case that industrialized farming strategies work the farmers land almost to death. (Pimentel, 1995) Conclusion Although industrialized farming has been the cause for the rise in food production, 25% per capita, and the reason for the lowering in food prices by 40% over the last 40 years, it is clearly not the better option in the long run. More food is not the answer we should be looking for but rather good food. Quality and nutritional value should be foremost in the minds of the consumers and it is only organic farming that assures this. Also, the effects of industrialized farming on the environment give little hope for the future of our agricultural industry. We must look to the future and consider how food production will be like if we continue on the destructive path of industrialized farming. Sustainable farming techniques should be the solution and organic farming, which has been around for ages proving its sustainability, is the answer to this. References Curl, C. L. (2003). Organophosphorous pesticide exposure of urban and suburban preschool children with organic and conventional diets. Environmental Health Perspectives, 111(3). Retrieved December 7, 2007 Kendall, T. (1998). Health consequences of industrialized agriculture for farmers in the the United States. Human Organization, Retrieved December 7, 2007 Paull, J. (2006). The Farm as Organism: The Foundational Idea of Organic Agriculture. Journal of Bio-DynamicsTasmania, 83, 14-18 Pimentel (1995). Environmental and Economic Costs of Soil Erosion and Conservation Benefits. Science, 267, 1111-1237.

The Effects of Facebook on Filipino Teenagers Essay Example

The Effects of Facebook on Filipino Teenagers Essay Example The Effects of Facebook on Filipino Teenagers Essay The Effects of Facebook on Filipino Teenagers Essay CHAPTER I INTRODUCTION Background of the Study Communication is one of the most important things for us to live in this world wherein people express different views, opinions and viewpoints about the current issues in our lives (Thompson, 1967). It is important because of the fact that there are billions of people living in this world and it is very impossible for us to communicate with others simultaneously. And for that reason, different modes of communication are invented and innovated. One of the most, if not the only, used form of communication today is through the use of our internet. From your internet, you can access incredible amounts of information including texts, graphics, audio and video. You can search databases at the Library of Congress, view masterpieces by Michelangelo, take an aerial tour of the Philippines, or dissect a virtual frog. You can send email, receive electronic newsletters and â€Å"chat† with others online. This is a new medium in education requiring strategies and new learning is happening increasingly using an interconnection of networks that links together millions of computers worldwide. The internet, according to Visual Basic 6: Proficiency in Application Development, is a huge system of voluntary linked networks with millions of documents, records, databases and variety of information. It can be referred to as the â€Å"information superhighway†. That is why it is one of the most accessible forms of information gathering and dissemination. But internet in our generation is not just simply for researching, emailing or chatting purposes. This is also a form of interactive socialization with our family, friends and even to the people we are not familiar to. This is the wonderful world of social networking sites; and the most famous of them all, FACEBOOK. Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. The users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Furthermore, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the ervice stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares them to be at least 13 years old to become a registered user of the website (www. wikipedia. org). Here in our country alone, according to Lim of Sun Star Cebu, the Philippines ranks eighth among the countries in the world with the most number of Facebook users. In fact, in September last year, there were only 4,832,040 Facebook users in the country, putting the Philippines in 13th place in the world in terms of number of users, said Vera Files trustee Luz Rimban during a seminar-workshop last week at Waterfront Cebu City Hotel and Casino. But the number of Filipinos on Facebook continues to rise and helps the Philippines keep its position as the fifth largest in the world’s leading social networking site. Facebook analytics company SocialBakers reports that, as of Feb. 2011, there are now 22,515,820 Filipinos on Facebook. This means 1. -million Filipinos signed up on Facebook in a month and represents an increase of seven percent from 20,802,540 in Jan. 2011, as reported by Philippine tech company Yehey! , also citing SocialBakers. (Cruz, 2011) As what was said in the definition of Facebook, it originated for the sole purpose for teenagers, college students in particular, to be familiar to their new environment and as well as their n ew classmates. During the first day of classes, college students have this â€Å"culture shock† because they see that everything is new: new school, new classrooms, new teachers and new classmates. If one is not that independent, they might be nauseous and not enter their classrooms anymore. They feel that way because they seem to realize that they do not know anybody from the room and it’s like everyone’s watching your every move once you enter the class. This might be the initial reaction that we feel, but as soon as we start introducing ourselves to our seatmate and eventually our classmates, we tend to build friendship during the first day and probably the very last thing that we want to know is his/her number or Facebook account. This is the first step to friendship. Next, we chat with them and ask about the given requirements of the professors, though we knew about it, just to have conversation. The nature of these social exchanges is characterized by either one-on-one or one-on-many communication scenario. Bryant and Oliver (2009), found out that people who are shy but wish to be social were able to develop a closer and more satisfactory relationship with others online, compared to those who are characterized by high shyness/low sociability, low shyness/high sociability. Other scholars’ finding suggests that only when online relationships were built on shared interests or sincere disclosure of one’s true self, then a healthy and perhaps lasting relationship could potentially flourished. Other scholars’ finding suggests that only when online relationships were built on shared interests or sincere disclosure of one’s true self, then a healthy and perhaps lasting relationship could potentially flourished. Indeed, teenagers learn that friendships must be kept through effort and behavior that indicates a commitment towards preserving the relationship and satisfying the relational needs of both partners. For example, Oswald and Clark (2003) found that when transitioning to college, high school best friends experience decreased satisfaction, commitment, rewards, and investments with increased costs and alternatives. However, students who maintained their best friends from high school during their first year in college reported engaging in more maintenance behaviors positivity, supportiveness, self-disclosure, and interaction – than students in best friendships that did not survive the transition to college. Although maintaining high school best friendships required increased effort, partners reported benefits such as reduced social loneliness. Accordingly, a need exists to explore how relationship maintenance strategies are utilized in various venues to enable the survival of various teenage relationships during the college years. The Internet’s ability to aid in the maintenance of relationships has been noted (McKenna Bargh, 2000). The Internet might be an especially useful tool for college students who report using email and instant messenger to communicate with friends and preserve feelings of intimacy and closeness (Cummings, Lee, Kraut, 2006). ). Online social networking sites have also become increasingly popular venues for young adults to interact and build profiles that â€Å"((re)present their public persona (and their networks of connections) to others† (Acquisti Gross, 2006, p. 2). Facebook, allows members to create personal profiles that portray their identity through information such as their interests, favorite activities, religious affiliation, political orientation, jobs, relationship status, and even users can post pictures, videos and communicate with their friends by leaving message on each photo. Through the existence of social networking sites especially the Facebook, people, most especially the students, are able to establish and maintain friendship not just through personal contact, but also through the cable wires of new technology, the technology of FACEBOOKING. CHAPTER II REVIEW OF RELATED LITERATURE This chapter includes the purpose of the literature review, a review of the literature on the effects of subliminal advertising on moralities of the Filipinos, subliminal messages, perceptions and other literature sources. The chapter highlights human effects of the advertising research review. Purpose The purpose of the study has been demonstrated or to show the effectiveness of subliminal messaging and advertisement to prime individual responses and stimulate mild emotional activity. It often based them on the persuasiveness of the message. We suggest that subliminal messages have an effect when the messages are goal-relevant. This chapter presents the review related research of how the said study affects to the children and high school students who spend most of their time watching television. The literature about the personal message, effects of the advertisement and relationship learned after watching the videos, to the primary and secondary students. Also concluded that â€Å"the cultural implications of subliminal indoctrination which is a major threat to human rights throughout the world†. Meaning of Subliminal Advertising In previous conducted research of prominent figures in the mass society, it had been keyed in that Subliminal Advertising has massive effects on the society especially to those who had been greatly exposed to it. The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising, which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940s, subliminal advertising blossomed until now, when you can find subliminal in every major advertisement and magazine cover. Legislation against the advertisers has had no effect in curbing the use of subliminal. In this Information Age, it seems people are no longer in control of the people. The ones in control are the ones with knowledge (as usual). In this case, the advertisers have it; you dont. Subliminal Messages A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human minds perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and importantly, the unconscious mind, and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems. The concept subliminal is archaic, although it is in daily use. The main problem is its necessary bound to the idea of a well-defined perceptual threshold, a concept now in disuse by the first appearance of the signal detection theory into cognitive sciences. However, well remain to use this term, (so as the word trance in the field of hypnosis), due to the fact that it is deep-rooted in the minds of both public and the scientists. The isolated term means below a threshold, however there is no clearly defined threshold to sensory perception. Indeed, there are many different perceptual features processed and detected before they are brought to our awareness, with the assistance of our attention. This makes the concept highly flexible in what and how we can integrate perceptual impressions into our awareness. In scientific usage, we can call a stimulus subliminal only if it is faint enough, brief enough, or somehow cannot stimulate the senses enough to induce us to notice its presence, yet subsequent tests can register its presence. But, a more scientifically accurate word for this concept would be slightly perceptible. The mainstream meaning of the word subliminal is any effect that influences our perception from outside of our awareness. Subliminal Stimuli It could be any sensory stimuli below an individuals absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called back-masking. Subliminal perception This occurs whenever stimuli presented below the threshold or limens for awareness are found to influence thoughts, feelings, or actions. The term subliminal perception was originally used to describe situations in which weak stimuli were perceived without awareness. In recent years, the term has been applied more generally to describe any situation in which unnoticed stimuli are perceived. The concept of subliminal perception is of considerable interest because it suggests that peoples thoughts, feelings and actions are influenced by stimuli that are perceived without any awareness of perceiving. One way is simply to ask observers whether or not they are â€Å"aware† of a stimulus. If the observer denies any awareness, then the stimulus is, by definition, below an awareness threshold. Using this approach, unconscious perception consists of demonstrating that observers can be affected by stimuli whose presence they do not report. Another way to define awareness† involves require observers to distinguish between two or more stimuli that are presented successively. With fast exposure durations, observers may be unable to distinguish between stimuli, or between a stimulus’s presence and absence. Effect of Subliminal Advertising on the moralities of Filipinos According to the research psychologists, subliminal messages do not produce a powerful, enduring effect on behavior but to the research laboratories, it reveals little effect beyond a subtle, fleeting effect on thinking. Subliminal is a term commonly used to actually mean several distinct types of hidden messages. Artistically or Blatant concealed messages suggestive of instinctual drives Images of contrived social exchanges and explicit body language briefly or faint flashed images or words Metaphor or other hypnotic patterns acoustically backward messages or masked in music songs Of all these various types of subliminal effects, psychologists refer only to the flashed words or pictures, and the acoustic masking of a message, when they discuss about subliminal or marginal perception. Putting it in other words, the scientific experimenters involved in research into subliminal priming agree that it do exists, however they are of the opinion that it consists of relatively fleeting and weak effects of mainly theoretical interest. This is probably true of unconscious lexical priming. However, according to the research on the effects of subliminal perception, the most effective are words and pictures that are flashed in between video scenes and subliminal messages embedded in songs. These were found to be really powerful stimuli that have certain psychological effects, which mean this technology does have the ability to affect the psychological state of a person. Experts also found that the psychological effects of subliminal advertising are quite temporary, though very real. This is why for subliminal suggestions to be successfully persuasive; they have to be applied repeatedly and regularly until the desired action is achieved. Another finding is that unlike other advertising techniques marketers use, subliminal happen to be the only ones that have the power to influence behavior, albeit indirectly. Whether all of these elements has an unconscious influence is rather a matter of empirical evidence, however whether there are effective influences is a matter or more investigation. Lumping all these elements together into a main category with faint and brief messages used in psychology experiments indeed makes it impossible to select things like social influence, emotional appeal, suggestion, preconscious processing, and associative conditioning. Subliminal lexical priming It is the influence of flashed words on subsequent words in a multiple choice test. It lasts about 90 milliseconds and it does not influence the next trial or the next experiments. All subliminal lexical priming is the result of a flashed picture on basic preferences in a choice test, and it is more robust. This is known as the simple exposure effect†. Some variations of the simple exposure effect have been proven to achieve emotional areas of the brain, specially the amygdale, without conscious awareness. This is probably some kind of classical conditioning of feelings and memories without conscious awareness. It begins to enter into the area of something that can be produced into propaganda messages, especially if it is used as reinforcement. Subliminal psychological activations are one of the main methods, or at least the most intriguing. All subliminal stimuli enter into our dreams and waking pictures in a disturbed way, it influences later recalls and perceptions, and remarkably it even can influence our social acting. But, it is indeed the most difficult to prove, presumably because its main feature is that it is the most vulnerable to individual differences and the mental states of the recipients, besides the vagaries’ of individual interpretations of results. The most efficient methods in practice imply both unconscious and conscious elements; both coordinated to appeal to emotions and exploit natural information processing way and common biases, as well as carry our unconscious thinking processes in a determined way. Becoming somehow aware of subliminal effects generally reduces the influence of these, in both the exposure and psychological experiments. The whole combination of unconscious and conscious elements is carefully coordinated, however not duplicated (conscious elements are not transformed into unconscious). The main reason why these methods are effective, compared to others relying or emphasizing on hidden pictorial messages, is due to the fact that hidden messages influence the feelings and thinking of test subjects, but they do not cause behavior, at least they dont do it by any known effect. The subliminal influences behavior indirectly, principally by influencing perception, feeling and thinking. Conscious thinking triggers and organizes behavior, even though some aspects of behavior are not conscious, such as the main details of some movements or the expression of nonverbal communication. Also hypnosis research has proven that compulsions and illusions can be created through simple suggestion under special conditions with particular people, without awareness of the source. These hypnotic suggestions are highly limited by the main expectations of the test subject, the relationship established with the hypnotist, or the characteristics of the situation. The higher are the expectation, the more the subject can be controlled, or the greater their sense of practice the more involuntary they conduct their response. It is the degree to which messages can produce a similar type of dissociated control that is at the main point of the most potential threat of subliminal persuasion. Without the expectancy factors that make suggestion effective, it is quite difficult to see how the comparison can be made. Unless they are tailored to the individual, there is no evidence of any elaborate effect from preconscious processing of hidden messages, or that they are worth following as an aid to ads. Achieving this type of effect through a combination of subliminal messaging and hypnotic means is a theoretical possibility under some conditions. At issue is the problem of creating the cooperative relationship needed for it, creating the expectancy that we can be controlled, and the differences in the way individuals respond to suggestion. The threat of subliminal influence seems quite limited at this time due to the weak reinforcement of messages, however the combination of effects can be hard to determine. A message employing subliminal methods, like any one, can often have effects on the listener depending on their psychological needs and mind. CHAPTER III METHODOLOGY This chapter focuses on the method of research used, the methods in collecting our data, the sampling design performed, its statistical treatment and likewise the procedure. Method of Research For this kind of research, the best method to use is the descriptive method. It is because the study focuses on the effects of subliminal advertising to the morality of High School students. In a descriptive research, the question â€Å"what is? † is to be answered. Now, we have to know the perception of High School students when it comes to subliminal advertising. Once the respondents give their answers, the researchers will be able to analyze whether subliminal advertising has an effect on the morality of High School students. Methods of Collecting Data There are a lot of means of collecting data for the research and this time the researchers made use of two methods: questionnaire and interview. First, questionnaire is so far the most convenient and most reliable source of collecting data. High School students both from public and private schools are the target respondents for this research. Questionnaires will be istributed if the target respondent is in a hurry. The second method used in this research is the interview. Besides the questionnaire, interviews were conducted while the researchers show a video of a sample advertisement with subliminal message and then ask them some questions about the video and how it affected them. As much as possible, all students from all year levels in High School (both private and public) must be part of th e research to be fair. Sampling Design For the sampling design, this research made use of purposive sampling. It is because the focus of the study is High School students only. The respondents are randomly selected according to their year level and only 10 per year level are to be selected. The purposive sampling aims to focus on a particular group of people related to the study. In this case the High School students are gathered to be prospective respondents. Procedure To be able to accomplish this research, the researchers gathered High School students from the public and private schools. From each year level, the researchers will gather 10 students so there will be 40 respondents all. Because we are to interview both public and private High School students, for the sake of impartiality, for each level, there will be 5 students from public and likewise 5 students from the private schools. On the questionnaire part, the researchers will show a video commercial with subliminal message and give them the questions. It will also be in a form of interview because after the questionnaire, if they still have time, they will be asked few questions about the topic. It will then be recorded by the interviewer. If the needed respondents are already satisfied, then they will proceed to the organization of results, the analysis, interpretation and the conclusion and recommendation. References: selfgrowth. com/experts/eldon_taylor. html Eldon Taylor, Official Guide to Subliminal Messages Subliminal Learning selfgrowth. com/subliminal. html http://sites. google. com/site/feorillodemeterio/thefilipinostructureofmorality Personal development articles From A. E. Kazdin (Ed. ), Encyclopedia of Psychology (Vol. 7, pp. 497-499). New York: Oxford University Press, 2000. Eagle, M. 1987. â€Å"The Psychoanalytic and the Cognitive Unconscious. † In Theories of the Unconscious and Theories of the Self, edited by R. Stern. Hilledale, N. J. : Analytic Press. Greenwald, A. G. , E. R. Spangenberg, and J. Eskenazi. 1991. Double-blind tests of subliminal self-help audiotapes. Psychological Science, 2:119-122. - -. 1988. Subliminal auditory tapes: An evaluation. Psychology Marketing, 46: 355-372. Merikle, P. , and H. E. Skanes. In press. â€Å"Subliminal Self-help Audiotapes: A Search for Placebo Effects. Journal of Applied Psychology. Moore, T. E. 1982. Subliminal advertising: What you see is what you get. Journal of Marketing, 46: 38-47. - . 1988. The case against subliminal manipulation. Psychology Marketing, 46:297-316 Cruz, Tonyo. (2011, February 16). Philippines 5th biggest Facebook nation: Users up 1. 7m in a month. http://asiancorrespondent. com/48544/ph-is-5th-biggest-facebook-nation-users-up-by-1-5m- in-a-month/ Lim, Cherry Ann T. (2010, February 13). RP has 8. 38M Facebook users. Sun. Star Cebu sunstar. com. ph/network/rp-has-838m-facebook-users

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Strategic Plan Part Ii Swott Analysis Business Essay

Strategic Plan Part Ii Swott Analysis Business Essay Starting a new business or company the owner must have a strategy plan that focuses on the companys strengths, weaknesses, opportunities, before opening the doors. Understanding the business SWOTT will help the development of the strategy plan and prepare for any unexpected problems that may occur within the internal and external environment. A SWOTT analysis particularly will allow Jeans rare find books, to audit, plan, and focus on key issues that come up in the business. External Trends Janes rare find books consider and selected the economic forces, competitive analysis forces, competitive external forces, and technological forces for the external analysis. . Competitive analysis Rays books, and Blakes wholesales books warehouse are the market competitive analysis focuses on the companys (Jeans rare find books) competitors has decreased. Blakes wholesale books warehouse controls 20% of the market and Rays books control 10% of the market. Jeans rare find books have computer kiosks set up throughout the store, which give them the competitive advantage over the competition. Selecting a book can be done with the touch of a button that will give a history of the book, first and last owner, and where the book is located. In addition, the store will have programs set up for high school and college students alike that will enable them to rent out available books using his or her school code, and students identification at a price that fits his or her budget. Strength: Offering rare books people cannot find, availability of signed, and first edition books of rare authors who people or individuals have not seen in years. Weakness: Opportunities: The ability to advertise and connect with people looking for a book. Threat: Larger store better technology Trends: The trend shows improvement and the ability to change and move forward. Economics Economics facilitates the decision making in the business considering the cost of products and services. Economic factors concern the nature and direction of the economy in which a firm operates. Because consumption patterns are affected by the relative affluence of various market segments, each firm must consider economic trends in the segments that affect its industry (Pearce Robinson, 2009, p. 94, Para 3). Strength: Good economic conditions increases, the budget, and improve the shareholder confidence. Weakness: fluctuation in economic conditions weakens and affects the companys operations. Opportunities: A boost in economic growth helps the expansion, and growth of the company. Threats: Slow tourist season affect the business. Technological forces Knowledge in technology helps a business in the daily process on filing documents, receiving suppliers, helping staff members, and customers. The correct knowledge of technology decreases the day-to-day business processing of paperwork. According to Pearce and Robinson, (2009) a technological development may have an unexpected result on a companys environment. It may produce refined products or greatly shorten the expected life of a production facility (p. 98, Para 6). Strength: Good technological skills help in operating a day-to-day business. Weakness: technological breakdown of computer systems can put a business on whole causing loss of profits and customers. Opportunities: The advance and upgrades of new technologies today will make it easier to track merchandise in less time and will help satisfy suppliers, and customers. Threats: The use of old and outdated technology systems will reduce the satisfaction, demands of suppliers, and customers thereby losing cash flow. Trends: Technological advancement enables the company to create an atmosphere customers appreciate, and expect without outside interference. Internal Forces and Trends Strengths and weaknesses internal analysis targets internal factors, which supplies a business advantages and disadvantages in meeting the needs of its market (My Strategic Plan, 2010). Businesses examine internal operating trends for less expensive ways to control business. Outsourcing unnecessary business performances or using the Internet to create sales is ordinary classes of internal trend (Vitez, n.d.). The selected internal forces and trends for the Jeans Books are culture, and resource. Culture Culture is a force and trend that includes business related social culture, and diversity within the workplace. Businesses that efficiently establish an internal culture based on common support, respect, and teamwork will recognize increased output and a better focus on customer service (Richards Media, n.d.). Strength: Diversity helps in reaching the competitive advantage as it serves in sharing beliefs, morals, and behavior that boost the businesss image. Weakness: Old culture or unfavorable culture of the business reduces the idea of business expansion. Opportunities: In todays work environment the company can easily grow and increase its market share offering new ideas on selling books within publishing industry Threats: A company without diversity may affect the business processing. Trends: Diversity, developing a business environment with a diverse group of people and individuals the company will have more value in the market Resources Resources from different publishing houses from around the country and overseas will generate more business for the company, and boost a loyal customer base. Strength: Connecting with the customers, having the right book for the right customer Weakness: Delays and unattainable recourses; competitors using similar concepts to sell books. Opportunities: To collaborate with publishing house from around the world. Threats: Competitors using similar concepts to sell books Trends: Young adult books, and children books. Issues and Opportunities The issues and opportunities regarding internal and external environmental analysis reflect respective issues and opportunities for Jeans Rare Books, new to the publishing industry. Advancement in technologies is the first major issue that forces the company to carry out the technology as per the customers current demand in this business environment. The highly competitive market will be good practice for Jeans rare find books company to implement a strategy plan that meets the needs of both the company and the stakeholders. SWOTT analysis looks at the issues and the opportunities that Jeans Rare Book Company will. Opportunities and resources from publishing companies will help business expansions increasing market shares and promotes the business toward growth and success. The most common use of SWOT analysis is as a logical framework guiding discussion and reflection about a firms situation and basic alternatives. This often takes place as a series of managerial group discussions (Pearce Robinson, 2009, p. 160, Para 3). Circumstances and Importance Classification Circumstances vary in the workforce; consider technological advancement the business may have issues with various changes and upgrades involving computer systems. Various changes and upgrades involving computer systems is very important for a new business, such as Jeans Rare Books to have a solid strategy plan in place. The company can get a clearer understanding of the weaknesses, threats, strengths, and opportunities to satisfy the customers demands. SWOTT is commonly used today in businesses across the country. It is a good practice, and learning point for a new business like Jeans rare find books to implement their long-term goals for the company. External Factors Factors Strength Weakness Opportunity Threat Trend Economic Cuts down on tax burden Fluctuations in economic conditions Expansion and growth opportunities Economic turnover Regular phenomenon that affects the long-term business performance Technological Helps run day-to-day operations Problems in technology create slow down in work Improved customer relations Reduced satisfaction level of customers Promotes company to furnish service is efficient way Facilitates in effective strategy formulation Lack of vital information Easy competition with the competitors Unable to concentrate on other requisites Conduct at quarterly periods Internal Factors Resources Availability helps to achieve goals in cost- effective way Delay of resources can cause harm to business Adequate allocation can attract more customers Unavailability can result in losses to company because of supply and demand Culture Good business cultures helps in reaching competitive advantage With modern staff company can grow easily and attract business Different cultures could affect day-to- day business In todays businesses much, consideration is given to cultural environment. Availability to a younger market

Quest for Purpose in the Novels of Kurt Vonnegut Essay -- Works of Kurt

Quest for Purpose in the Novels of Kurt Vonnegut      Ã‚  Ã‚  Ã‚   Kurt Vonnegut's personal experiences force him to question the meaningless cruelties and conflicting paradigms in life.   As a second generation German-American and a witness of Dresden's bombing during World War II,   he observes firsthand the pointless destruction of which humans are capable (Dictionary 494).   He devotes his works to understanding the chaotic, cruel world he encounters.   According to   Peter Reed, Vonnegut's works feature a "...protagonist in quest of meaning in an absurd world" (500).   While struggling to understand the disordered universe around them, Vonnegut's protagonists attempt to become satisfied individuals by understanding the purpose of human life.    As he probes the chaotic nature of the universe, Vonnegut, according to Ernest Ranly, "...seems preoccupied with genuine human questions, about war, peace, technology, human happiness" (454).   Vonnegut's works show an obsessive desire to answer these questions, and he explores them by narrating quests for order and purpose in human life.   According to Stanley Schatt, Vonnegut "...believes passionately in both the importance of the individual and the need for human love and compassion" (348).   Vonnegut's beliefs become apparent as the searchers invariably realize Vonnegut's truth: the universe is too chaotic to understand, so the secret to order in their lives is simply kindness. In Vonnegut's novel, Galapagos, the narrator, Leon Trout, attempts to understand humanity's cruelty after witnessing the Vietnam War's brutality and lack of purpose.   As a marine in "...a nearly endless, thankless, horrifying, and, finally, pointless war..." (Galapagos 254), Trout struggles to come to terms w... ...nd: A Study of the American Novel in the Nineteen-Sixties.   Yale, 1973.   Rpt. in Contemporary Literary Criticism,   Vol. 3.   Detroit: Gale,1975. Ranly, Ernest W.   "What Are People For?" Commonweal.   7 May 1971, 207-211.   Rpt. in Contemporary Literary Criticism,   Vol. 2.   Detroit: Gale,1974. Reed, Peter J.   "Kurt Vonnegut, Jr."   Dictionary of Literary Biography.   Vol.2: American Novelists Since World War II.   Detroit: Gale, 1978. _____.   "Kurt Vonnegut."   American Writers.   1981.   Scribner's Writers Series. Schatt, Stanley.   "The World of Kurt Vonnegut, Jr." in Critique: Studies in Modern Fiction. Vol. XII, No. 3, 1971.   Rpt. in Contemporary Literary Criticism,   Vol. 1. Detroit: Gale,1973. Vonnegut, Kurt.   Galapagos.   New York: Dell, 1985. _____.   Mother Night.   New York: Dell, 1961. _____.   The Sirens of Titan.   New York: Dell, 1959.

Criminal Justice System Essay

When defining crime it different from country or may be even states such as in the United State American, according to the law at hand. In this paper, one will learn the definition of crime as it applies here in the U.S.A in Its relationship to the law, and the two most common models of how society determines which acts are criminal. One will also describe the government structure as it applies to the criminal justice system. Then identify choice theories and their assumptions in regard to crime. Furthermore, describe the components of the criminal justice system and the criminal justice process. In addition, identify the goals of the criminal justice system. Last but not least, one will address one’s thought on if the criminal justice system is a system. Finally, one will summarize the conclusion in its entirety. According to (CJI Interactive, 2013) crime is defined as conduct in violation of the criminal laws of state, the federal government or local jurisdiction, for which there is no legally acceptable justification or excuse here in the U.S.A. This only means where one is located determine whether or not it is a crime. The most common models of how society determines which acts are criminal are consensus and the conflict. In one’s mind this leads to the description of both, consensus model has to do with diverse, people thoughts, most society whom shares the same moral value system. Most people think this system is deemed harmful to the society. On the other hand conflict also is consider diverse in many ways, however, this group engage in a much power struggle with most dominant groups that makes values about the law. The main thing is without laws people could not say that something is a crime. The government structure as it applies to the criminal justice  system consists of three branches of government: Legislature, Judiciary, and Executive in which the whole system work together in preventing crime in the U.S.A. However, there are the criminal justice system for each city or state, three basic department agencies within the every state the police, courts, and the department of correction. Each of the agencies is components that work together design, and structured to be fair, integrity, and professional. The federal government has standard guideline that affects every state. Furthermore, every state has its own guideline of the laws, and some may be different in every State. In the choice theories of people assumptions in regard to crime are consensus and conflict that explain earlier in the paper. The over important theories is Due Process and Crime Control. Due process consist of individualization, quality, formality courts. Crime control would consist of standardization, quality, informality, and police. Although they are both different in our society the completion between them if one fails either way with society fail the people. In other words they both system must work not to fail our society. The components of the criminal justice system and the criminal justice process consist of five main components are Investigation and arrest, pretrial activities, trail, sentencing, and corrections. These agencies in the criminal justice system work hand-in-hand together as a sequence process of events that le from the arrest to the correction. Together this is the standard process the criminal justice system use in the U.S.A. In all fairness most people thinks that is a fair procedure. The goals of the criminal justice system come in components as well. Most in people are very depending on whom one asks about this, in the people or justice system. According to CJI there are many of goals and different agencies within the system emphasizing the different goals. The role of the criminal justice system is to respond in the name of society, when crimes are committed. The five criminal justice goals are deterrence, incapacitation, retribution, rehabilitation, restoration. In addition there is a standard process in any city. Therefore, at the end of the day it is up to whether federal, state, or city decide on what is best for the  criminals. When it is all said and over with the most important reason is to rehabilitate people and make them whole again. In summarizing, when defining crime it different from country or may be even states such as in the United State American, according to the law at hand. One feels as if many people judge the system, however, one think it is there to help and restore us as one. Writing this paper helped one to gain and give knowledge of every day crime madness in the U.S.A as well as what is consider a crime here in our culture. One has learned many things as it refer to the topic in this paper and the major points that are important through research. References Dreden, E. (2013). The Structure of Criminal Justice System. Retrieved from http://www.ehow.com>Legal Schmallager, F. (2011). Criminal Justice Today. Upper Saddle River,, NJ: Pearson/ Prentice Hall. CJi Interactive Multi – Media, (2011) University of Phoenix website

Pest Brazil

BRAZIL PEST Political environment †¢Greed and Corruption †¢Increase in government expenditures †¢Political stability and emphasis on consistent economic policies and growth †¢Position of international influence and power (BRIC) †¢Many environmental restrictions and regulations (Protection of Amazon) †¢Going into business: High bureaucracy, lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) †¢The huge opportunities for foreign companies in Brazil's growing economy have to be weighed up against the country's relatively high taxes and labor costs // labour rules are generous to workers †¢Foreign exchange rules are in favour for investors outside the country but with some restrictions by certain states (freely allow dividends and capital to be repatriated to investors outside the country, but some restrictions are imposed by certain states // differences in risk be tween its 27 states) Economic environment †¢The world’s sixth largest economy (GDP: $2. 089) †¢Poor GDP growth of 3. % in 2011,(was high in 2010 but dicreased due to measures to decrease inflation) the economy is expected to grow strongly. †¢inflation 5% †¢expanding its presence in world markets. ($256 billion (2011 est. ) – 24th worldly) †¢ high interest rates make it an attractive destination for foreign investors. explain †¢Imports: $226,2 billion (2011 est. ) – 23rd world – cost to import/per container:1. 730 †¢large and well-developed agricultural, mining, manufacturing, and service sectors, †¢capital inflows over the past several years have contributed to the appreciation of the currency, hurting the competitiveness of Brazilian manufacturing and leading the govern (exchange rates: 1,6728 (2011 est. – 2(2009) †¢Stock of direct foreign investment – abroad: ? 171,7 (2011 est. ) †¢foreign direct investment unflows:31 †¢still has a relatively high debt burden †¢Several Brazilian companies ranking of the world’s largest companies. †¢unemployment (6,7%) – high rate o job creation †¢South America's leading economic power and a regional leader, one of the first in the area to begin an economic recovery. †¢Brazil managed to go from a net importer of food to one of the world’s leading exporters of agricultural products. †¢ease of doing business (ranked 124th) – corruption major business constraint (67% of managers believe that) Socio – cultural environment world’s fifth largest country by both population and total area. (Large and growing population (191mn in 2010, 1,5% growing, 5th in the world) ) †¢Large % of youth population (51,3% of population is under 30 †¢Urban population: 84,3% †¢increase in living standards. From 1980 to 2010, Brazil’s Human Development Index (HDI) increa sed by 30. 8 percent from 0. 549 to 0. 718. but bad gini index †¢Poverty / inequality (21,4% of population is below poverty line + Gini index:56. 99, equality of distribution of income 0-100 †¢Consumer expenditure per capita is low ($6. 619,8) †¢ Consumers rapidly adopting spending habits that are more characteristic of consumers in developed countries.According to Credit Suisse Research’s Emerging Consumer Survey 2011, Brazilians’ devote a considerably larger share of income to discretionary spending than consumers in other BRIC countries. †¢Brazilian respondents reported saving a relatively modest 10 percent, and more than half (52 percent) were not able to set aside any income for savings. (high inflation – uncertain environment) †¢favelas or shanty towns stand in striking proximity and sharp contrast to the city’s upscale environs and stunning scenic backdrop. Fortunately, some have seen fit to aid the residents of Brazil†™s favelas. The plight of Brazil’s large population of urban poor has given rise to a number of innovative social programs. increasing number of consumers attaining middle-class status (more than 32 million the past 7years) while another 20 million have escaped a state of poverty. (reach a low-income market segment of new consumer) †¢Sharing borders with 10 neighbours in Latin America †¢troubled and combative social situation †¢ illegal narcotics trafficking / border disputes Urugua-Brazil border – 1st country of number of murders by youth: 20. 386 †¢education level low 9average education 14 years old) – education spending: 4,2%of GDP Technological environment †¢Energy independent / rich in natural recourses †¢Strengths in agricultural research, know-how and technology. (Much of the credit goes to Embrapa, Brazil’s highly accomplished, public agricultural research organization. †¢Initiatives on R( that promote South-So uth cooperation in several arenas, including science and research collaboration in fields such as nanotechnology, oceanography and Antarctic research. ) †¢Many transportation routes and infrastructures ( ports (atlantic ocean) ) †¢Transportation note : the International Maritime Bureau reports that the territorial and offshore waters in the Atlantic Ocean remain a significant risk for piracy and armed robbery against ships; 2010 saw an 80% increase in attacks over 2009; numerous commercial vessels were attacked and hijacked both at anchor and while underway; crews were robbed and stores or cargoes stolen †¢Growing Infrastructure programs due to world cup / olympics (government’s Growth Acceleration Program has pumped $250 billion into infrastructure projects. †¢Recent discovery of huge offshore oil deposits near Rio de Janeiro will further promote future growth, transforming Brazil into one of the world’s biggest oil producers †¢creativity and flair for design and innovation that are ingrained in the Brazilian national character and enhanced by the country’s newfound financial fitness, telecoms talent and entrepreneurial energy. DATA SOURCES †¢Euromonitor: https://www. portal. euromonitor. com †¢IMF website: http://www. imf. org/external/country/BRA/index. htm †¢CIA website: https://www. cia. gov/library/publications/the-world-factbook/geos/br. html †¢UNCTAD: http://unctadstat. unctad. org †¢World Bank World Development Indicators: http://data. worldbank. org/data-catalog/world-development-indicators. †¢United Nations Development Programs: http://www. undp. org/content/undp/en/home. html †¢CEBR website: http://www. cebr. com/ †¢Forbes magazine website: http://www. forbescustom. com/index. html †¢CNN Money website: http://money. cnn. com/

About the Roman Historian Livy

About the Roman Historian Livy Name: Titus Livius or Livy, in EnglishDates: 59 B.C. - A.D. 17Birthplace: Patavium (Padua), Cisalpine GaulFamily: Unknown, had at least one child, a sonOccupation: Historian The Roman annalistic [year-by-year] historian Titus Livius (Livy), from Patavium (Padua, as its called in English), the area of Italy in which Shakespeares Taming of the Shrew took place, lived about 76 years, from c. 59 B.C. to c. A.D. 17. That hardly seems long enough to have finished his magnum opus, Ab Urbe Condita From the Founding of the City, a feat that has been compared with publishing one 300-page book each year for 40 years. Most of Livys 142 books on the 770-year history of Rome have been lost, but 35 survive: i-x, xxi-xlv. Division of Ab Urbe Condita Contents of Ab Urbe Condita Libri I-XLV I-V: Origins to Gallic sack of RomeVI-XV: To beginning of Punic WarsXVI-XX: First Punic WarXXI-XXX: Second Punic WarXXXI-XLV: Macedonian and Syrian Wars After dispensing with 365 years of Roman history in only five books (averaging ~73 years/book), Livy covers the rest of the history at the rate of about five years per book. Livys Morality Although were missing the contemporary portion of his history, there seems little reason to believe that Livys Ab Urbe Condita was written as an official Augustan history, aside from the fact that he was a friend of Augustus, and that morality was important to both men. Although Livys status as the official Augustan historian is debated, Paul J. Burton (following T.J. Luce, The Dating of Livys First Decade, TAPA96 (1965)) dates the start of Livys historical writing to 33 B.C. before the Battle of Actium and the year (27 B.C.) Octavian conventionally qualifies as emperor.Livys role in the history of literature and the theater for which see Heroes and Heroines of Fiction, by William Shepard Walsh and the visual arts, especially Botticelli, comes at least in part from Livys moral stories of The Abduction of Virginia and The Rape of Lucretia. In his preface, Livy directs the reader to read his history as a storehouse of examples for imitation and avoidance: What chiefly makes the study of history beneficial and fruitful is this, that you behold the lessons of every kind of experience as upon a famous monument; from these you may choose for your own state what to imitate, and mark for avoidance what is shameful.... Livy directs his readers to examine the morals and policies of others so that they can see how important it is to maintain standards of morality: Here are the questions to which I should like every reader to give his close attention: what life and morals were like; through what men and what policies, in peace and in war, empire was established and enlarged. Then let him note how, with the gradual relaxation of discipline, morals first subsided, as it were, then sank lower and lower, and finally began the downward plunge which has brought us to our present time, when we can endure neither our vices nor their cure. From this moral perspective, Livy depicts all non-Roman races as embodying character flaws that correspond with central Roman virtues: the Gauls are factious and headstrong, and lack staying power; while the Greeks are better at talking than fighting, and immoderate in their emotional reactions [Usher, p. 176.] Numidians are also immoderate emotionally since they are too lustful: above all barbarians the Numidians are steeped in passionsunt ante omnes barbaros Numidae effusi in venerem. [Haley] Historical Evaluation of Livy With history as his vehicle, Livy displays his rhetorical flair and literary style. He engages the attention of the listening audience through speeches or emotive description. Occasionally Livy sacrifices chronology to variety. He rarely explores contradictory versions of an event but selects with an eye to championing Romes national virtues. Livy acknowledged a lack of contemporary written records from which to verify facts from Romes beginnings. Sometimes he mistranslated Greek literary sources. Without a background in practical military affairs or politics, his reliability in these areas is limited. However, Livy supplies myriad mundane details that are unavailable elsewhere, and, therefore, he is the most important source for Roman general history for the period to the end of the Republic. Sources Include: Stephen Usher, The Historians of Greece and Rome The Last Republican Historian: A New Date for the Composition of Livys First PentadPaul J. BurtonHistoria: Zeitschrift fà ¼r Alte Geschichte, Bd. 49, H. 4 (4th Qtr., 2000), pp. 429-446. ï » ¿Livy, Passion, and Cultural StereotypesS. P. HaleyHistoria: Zeitschrift fà ¼r Alte Geschichte, Bd. 39, H. 3 (1990), pp. 375-381

Industrial production of laccase Essay Example | Topics and Well Written Essays - 1000 words

Industrial production of laccase - Essay Example This enzyme is mostly seen in higher plants and fungi. In plants, laccases can be seen in trees, turnips, cabbage, asparagus, beets, apples, pears, potatoes and other vegetables. It is also detected in other plant species like mango, mung bean, prune, syncamore, peach, pine and lacquer. It is also evident among insects likeCalliphora,Diploptera,Drosophelia, Sarchophaga,Rhodnius and Papilio.However, wood rotting fungi are the most common producers of Laccase. Even though laccase is present in plants, insects and fungi it’s activity is limited in bacteria like Marinomonas meditteranea, Azospirillium lipoferum. Laccase is an enzyme with less saccharide compounds in bacteria and fungi compared to plants. The studied that conducted are on extracellular proteins although intracellular proteins are found in several insects and fungi. The purified form of laccase exhibits a blue appearance. The production of laccase from fungi is practiced for industrial use. As per Mayer( 2002, pg 55 1-65)â€Å"Laccases are involved in fungal virulence and possibly in lignification in higher plants† History and Development The laccase enzyme was discovered in Japanese tree Rhus Vernicifera more than one century ago. For many years it was believed that only the ligninolytic system of some white rot fungi could aid in production of lacasse. However, it was Bourbonnais andPaice who found that laccase can catalyze the oxidation of non – phenolic benzylalchohols with the aid of redox mediator. This led to the discovery that laccase mediator system can degrade effectively residual lignin. Because of its extensive reaction capabilities and broad usage in biotechnology it was further studied. In most fungi, lacasse is produced at low level which is not enough for commercial purpose.Lacasse are promising enzymes which has a conventional usage in industries like textile, pulp and paper, pharmaceuticals and nanobiotechnology. Lacasse is generally produced by fungi grown on ba sal media at low concentration. As per Gedikli(2010,pg.9 -16) â€Å"Lacasse activity depends on the type of fungal strain used, growth conditions employed, the presence and the absence of inducers, incubation time, nature and composition of culture medium and genetic manipulation†.In order to obtain higher concentration various supplements need to be added like metal ions. White rot fungi is known to have diverse response to inducers in lacasse activity. If inducers are added it can enhance the concentration of lacasse.The lacasse production is highly depended on the cultivation conditions of the fungi strains. The lacasse is primarily produced in industries by submerged cultivation method. However, the excessive growth of mycelium is one of the disadvantages of this method as it hampers the production yield due to mass transfer and metabolic limitation. But this situation can be controlled by the immobilization of cells. Solid state fermentation is also a method to produce l accase. The laccase enzyme is extracellular and secreted in to a medium through filamentous fungi. The secondary metabolism of different fungi generally produces lacasse. The lacasse production is influenced by different factors like type of cultivation, concentration of

Challenges and Solutions to Organizational Knowledge Management in Essay

Challenges and Solutions to Organizational Knowledge Management in KBMS - Essay Example Basically, a knowledge base is a special kind of database for knowledge management. According to Bellinger, Castro, & Mill, knowledge is defined as the application of data and information; answers "how" questions. It deals with collection of information such that its intent is to be useful. In an organization, knowledge is used on the day to day basis in the running of the affairs of the company. Andriopoulos & Dawson (20) suggest that managing change, creativity & innovation is the most crucial aspect for organisations to survive as we move into a knowledge economy. Knowledge is used in the operations of the organization so that it can achieve its desired goals. The main challenge of managing knowledge is that it is not static given that it changes depending on the changes taking place in the environment in which the organization operates. During the contemporary period, it can be noted that organisations operate in a dynamic environment which changes on a daily basis. In order to keep pace with these changes, the organization ought to develop and manage knowledge that can be used in the operations of the company. Since knowledge is not static, it can be seen that what was previously regarded as useful knowledge to the organization may not be relevant in the future operations of the organization. Therefore, this is a challenge to the organization since it ought to upgrade its knowledge system periodically so as to be able to keep pace with the changes and developments that can take place in the environment in which it operates. This may not be an easy task since it may be difficult to predict what is seen as important in managing knowledge in the company. In order to deal with the above mentioned challenge, particular attention should be paid to continued learning in the organization which can help it to gain a competitive edge over other rival competitors operating in the same environment. According to Schultz (164), learning in an organization is